3/18

Focus: Review this website for tips on logo design.

Objectives:
  • Demo the pathfinder tool.
  • Define and discuss negative space design.
  • Experiment creating logos using simple shapes and the pathfinder tool.
  • Continue business logo project. 




3/17

Focus: Why do you think these supermarkets use green as the dominant color in their logos? (Check out this website if you don't know the answer.)






Objectives:
  • Quiz Today! (period 1/2)
  • Demo the pathfinder tool.
  • Define and discuss negative space design.
  • Experiment creating logos using simple shapes and the pathfinder tool.
  • Introduce business logo project. 

Closure: Review the color psychology of these logo to help define your company/brand logo.
 

Quiz 3/15

3/16

 Focus: Examine the differences in the two Twitter logos.

Pre-Launch Logo



Current Logo


Objectives:
  • Quiz Today!
  • Demo the pathfinder tool.
  • Define and discuss negative space design.
  • Experiment creating logos using simple shapes and the pathfinder tool.
  • Introduce business logo project. 

Closure: Explore how the Twitter logo was created.

3/15

  Focus: Discuss the key elements of this logo.




Objectives:
  • Demo the pathfinder tool.
  • Define and discuss negative space design.
  • Experiment creating logos using simple shapes and the pathfinder tool.
  • Introduce business logo project. 

Closure: Can you name these companies?

3/12

 Focus: Discuss logo design & copyright infringement.  - "Michael Jordan" by Jacobus "Co" Rentmeester












Objectives:
  • Demo the pathfinder tool.
  • Define and discuss negative space design.
  • Experiment creating logos using simple shapes and the pathfinder tool.
  • Introduce business logo project. 


Closure: Discuss logo design

3/11

 Focus:  What elements of art are being used in these logos?






Objectives:
  • Demo the pathfinder tool.
  • Define and discuss negative space design.
  • Experiment creating logos using simple shapes and the pathfinder tool.
Closure:  Which image represents negative space design?


Logo Design Using Shapes and Negative Space

Negative Space Logos





3/10

 Focus: Copy the definition into your journal.


Logo: A logo is a graphic mark, emblem, symbol, or stylized name used to identify a company, organization, product, or brand. It may take the form of an abstract or figurative design, or it may present as a stylized version of the company's name if it has sufficient brand recognition.

Objectives:
  • Demo the pathfinder tool.
  • Define and discuss negative space design.
  • Experiment creating logos using simple shapes and the pathfinder tool.
Closure: What is negative space?



Closure: Copy the definition into your journal.
Negative space is the space between, within and surrounding an object in an image, often to form another image or symbol. ... Artists often create positive spaces and shapes that, in turn, cleverly carve out shapes in negative space, interlocking just like a jigsaw puzzle.