Logo Design Using Shapes and Negative Space

Negative Space Logos

3/10

 Focus: Copy the definition into your journal.

Logo: A logo is a graphic mark, emblem, symbol, or stylized name used to identify a company, organization, product, or brand. It may take the form of an abstract or figurative design, or it may present as a stylized version of the company's name if it has sufficient brand recognition.

Objectives:

• Demo the pathfinder tool.
• Define and discuss negative space design.
• Experiment creating logos using simple shapes and the pathfinder tool.

Closure: What is negative space?

Closure: Copy the definition into your journal.

Negative space is the space between, within and surrounding an object in an image, often to form another image or symbol. ... Artists often create positive spaces and shapes that, in turn, cleverly carve out shapes in negative space, interlocking just like a jigsaw puzzle.