Focus: Name this color scheme.
Objectives:
- Color Theory Review
- Continue Robot Project (Test grade)
- Quiz Friday: Make sure Journals are updated for open notes.
Closure: Name this color scheme.
Graphic Design II - Adobe Illustrator - Mrs. Cream - Room A13
3/9
3/8
Focus: Name this color scheme.
Objectives:
- Color Theory Review
- Continue Robot Project (Test grade)
- Quiz Friday: Make sure Journals are updated for open notes.
Netflix, Spotify, and Lyft, for example, each have a single bright, dominant brand color that they’ve supplemented with a few grounding neutrals. The effect is striking, effective, and memorable.
Research suggests that consumers tend to prefer color schemes with very similar (or analogous) colors. So another way to go is to riff on your core brand color by adding a few related colors.
According to color psychology, cool colors tend to evoke feelings of trust, loyalty, and stability, while warm colors are more evocative of energy, excitement, and positivity. Obviously, trust and stability are critical for large financial institutions that need to convince consumers that they can be trusted with their life savings.
Add a contrasting accent color creates a little more oomph.
For a bright, modern look these brands have gone with nearly full-spectrum color schemes that feature 4 or 5 equally vibrant hues. This type of color scheme can make your brand feel fun and approachable, which lends itself particularly well to infographics and other visuals.
Closure: Name this color scheme.
3/5
Focus: Name this color scheme.
Objectives:
- Color Theory Review
- Be sure your practice robot and line exercises are finished.
- Continue Robot Project (Test grade)
Closure: By the nature of their placement on the color wheel, cool colors are also considered an _________________ color scheme.
3/4
Focus: Name this color scheme.
Objectives:
- Color Theory Review
- Be sure your practice robot and line exercises are finished.
- Continue Robot Project (Test grade)
Closure: By the nature of their placement on the color wheel, warm colors are also considered a _________________ color scheme.
3/3
Focus: Which color has a higher level of intensity?
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| left......................................or...................................right |
Objectives:
- Color Theory Review
- Be sure your practice robot and line exercises are finished.
- Begin Robot Project (Test grade)
Value: refers to the lightness or darkness of a color. It indicates the quantity of light reflected. When referring to pigments, dark values with black added are called “shades” of the given hue name. Light values with white pigment added are called “tints” of the hue name.
Closure: What is this color scheme?
3/2
Focus: Name this color scheme.
Objectives:
- Color Theory Review
- Complete line exercise. (Download image robot file from google classroom.)
- Begin Robot Project (Test grade)
Intensity: (also referred to as saturation or chroma) refers to the degree of purity of a color. A highly intense color is bright and a low-intensity color is more neutral or muted. Adding gray will lower the intensity of your color.
Closure: Fill in the blank.
Adding gray to a color lowers the color intensity, and created a __________ of that color.
3/1
Focus: What is a polygon?
Objectives:
- Color Theory Review
- Complete shapes exercise. (Download image robot file from google classroom.)
Neutral Colors: Neutral colors are most clearly defined as hues that appear to be without color, and that don’t typically appear on the color wheel. Neutral colors, therefore, do not compete with primary and secondary colors and instead compliment them.
Near Neutrals:
Near neutrals are colors that have a low saturation. They are created by combining a pure (primary) color with a pure neutral: this tones them down from their original hue to such an extreme that they appear to be without color (ex. a color very similar to a light gray). However, since they are derived from a particular hue, they have undertones that keep the color from being a pure neutral (ex. tan, ivory, eggshell).
Characteristics and color meaning/emotions:
- All neutrals, due to being easy to look at, commonly symbolize relaxation, neutrality, and tranquility.
- White, specifically, symbolizes purity, cleanliness, peace, new beginnings, simplicity, coziness, light, and potential for new ideas/inventions. Near neutral whites (off-whites) are often considered subtle, elegant, and classic.
- Gray symbolism varies, as this neutral has neutral hues ranging from black to white. Darker grays can appear mysterious, dramatic, steadfast, sophisticated, enduring, solid, constrained, and solemn. Lighter grays appear soothing, calming, and enlightening. Metallic grays — such as silver — appear sleek, elegant, and modern. All grays, in general, are associated with being timeless, designer, classic, corporate, methodical, balanced, and emotionless. They represent responsibility, fairness, loyalty, wisdom, selflessness, practicality, depression and loss.
- Black is often considered the strongest of neutrals. It is associated with dominance, darkness, sophistication, authority, seriousness, affluence, quality, mystery, drama, fear, death, evil, and grief.
- Brown is the most commonly seen neutral in nature. It’s considered simple, inexpensive, natural, stabilizing, approachable, authentic, warm, modest, strong, wholesome, healing and grounding. It reminds people of home and honesty.
Closure: What's the main difference between pure neutrals and near neutrals.
2/26
Focus: Watch the following video and write down 5 facts that you didn't know before this video.
Objectives:
- QUIZ TODAY
- Color Theory Review
- Complete & Turn in Circle Composition, Albers Experiment and Modern Corp Exercise
- Requirements for Circle Composition:
- Illustrate your best word sketch from the grouping (penny) sketches.
- Choose an appropriate color scheme based on your word meaning and composition.
- Use brushes and stoke options.
- Experiment with circle sizes, layering and opacity.
- Be sure to consider the entire composition (be sure to create an interesting background).
Closure: What is this color scheme?
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