3/8

Focus: Name this color scheme.


Objectives:
  • Color Theory Review
  • Continue Robot Project (Test grade) 
  • Quiz Friday: Make sure Journals are updated for open notes.

Netflix, Spotify, and Lyft, for example, each have a single bright, dominant brand color that they’ve supplemented with a few grounding neutrals. The effect is striking, effective, and memorable.
Research suggests that consumers tend to prefer color schemes with very similar (or analogous) colors. So another way to go is to riff on your core brand color by adding a few related colors.

According to color psychology, cool colors tend to evoke feelings of trust, loyalty, and stability, while warm colors are more evocative of energy, excitement, and positivity. Obviously, trust and stability are critical for large financial institutions that need to convince consumers that they can be trusted with their life savings.


Add a contrasting accent color creates a little more oomph.


For a bright, modern look these brands have gone with nearly full-spectrum color schemes that feature 4 or 5 equally vibrant hues. This type of color scheme can make your brand feel fun and approachable, which lends itself particularly well to infographics and other visuals.





Closure: Name this color scheme.




3/5

 Focus:  Name this color scheme.

Objectives:
  • Color Theory Review
  • Be sure your practice robot and line exercises are finished.
  • Continue Robot Project (Test grade) 

Closure: By the nature of their placement on the color wheel, cool colors are also considered an _________________ color scheme.

3/4

 Focus:  Name this color scheme.


Objectives:
  • Color Theory Review
  • Be sure your practice robot and line exercises are finished.
  • Continue Robot Project (Test grade) 

Closure: By the nature of their placement on the color wheel, warm colors are also considered a _________________ color scheme.

Robot (Shapes Assignment)

Robot Vector Graphics

3/3

Focus: Which color has a higher level of intensity?

left......................................or...................................right

Objectives:
  • Color Theory Review
  • Be sure your practice robot and line exercises are finished.
  • Begin Robot Project (Test grade)

Value: refers to the lightness or darkness of a color. It indicates the quantity of light reflected. When referring to pigments, dark values with black added are called “shades” of the given hue name. Light values with white pigment added are called “tints” of the hue name.



Closure:  What is this color scheme?




3/2

 Focus: Name this color scheme.


Objectives:
  • Color Theory Review
  • Complete line exercise. (Download image robot file from google classroom.)
  • Begin Robot Project (Test grade)

Intensity: (also referred to as saturation or chroma) refers to the degree of purity of a color. A highly intense color is bright and a low-intensity color is more neutral or muted. Adding gray will lower the intensity of your color.




Closure: Fill in the blank.

Adding gray to a color lowers the color intensity, and created a __________ of that color.









3/1

 Focus: What is a polygon?


Objectives:
  • Color Theory Review
  • Complete shapes exercise. (Download image robot file from google classroom.)
Neutral Colors: Neutral colors are most clearly defined as hues that appear to be without color, and that don’t typically appear on the color wheel. Neutral colors, therefore, do not compete with primary and secondary colors and instead compliment them.

Pure Neutrals:
The four most common neutrals are blackwhitebrown and grey, and are created by mixing two complementary colors. These neutrals don’t have hue undertones, causing them to be considered “pure”.


Near Neutrals:

Near neutrals are colors that have a low saturation. They are created by combining a pure (primary) color with a pure neutral: this tones them down from their original hue to such an extreme that they appear to be without color (ex. a color very similar to a light gray). However, since they are derived from a particular hue, they have undertones that keep the color from being a pure neutral (ex. tan, ivory, eggshell).

Characteristics and color meaning/emotions:

  • All neutrals, due to being easy to look at, commonly symbolize relaxationneutrality, and tranquility
  • White, specifically, symbolizes purity, cleanliness, peace, new beginnings, simplicity, coziness, light, and potential for new ideas/inventions. Near neutral whites (off-whites) are often considered subtle, elegant, and classic.
  • Gray symbolism varies, as this neutral has neutral hues ranging from black to white. Darker grays can appear mysterious, dramatic, steadfast, sophisticated, enduring, solid, constrained, and solemn. Lighter grays appear soothing, calming, and enlightening. Metallic grays — such as silver — appear sleek, elegant, and modern. All grays, in general, are associated with being timeless, designer, classic, corporate, methodical, balanced, and emotionless. They represent responsibility, fairness, loyalty, wisdom, selflessness, practicality, depression and loss.
  • Black is often considered the strongest of neutrals. It is associated with dominance, darkness, sophistication, authority, seriousness, affluence, quality, mystery, drama, fear, death, evil, and grief. 
  • Brown is the most commonly seen neutral in nature. It’s considered simple, inexpensive, natural, stabilizing, approachable, authentic, warm, modest, strong, wholesome, healing and grounding. It reminds people of home and honesty.

Closure: What's the main difference between pure neutrals and near neutrals.


Quiz 2/26

2/26

Focus: Watch the following video and write down 5 facts that you didn't know before this video.


Objectives:

  • QUIZ TODAY
  • Color Theory Review
  • Complete & Turn in Circle Composition, Albers Experiment and Modern Corp Exercise
  • Requirements for Circle Composition:
    • Illustrate your best word sketch from the grouping (penny) sketches.
    • Choose an appropriate color scheme based on your word meaning and composition.
    • Use brushes and stoke options.
    • Experiment with circle sizes, layering and opacity.
    • Be sure to consider the entire composition (be sure to create an interesting background). 

Closure: What is this color scheme?






2/25

Focus: Review Color Emotions

 Like death and taxes, there is no escaping color. It is ubiquitous. Yet what does it all mean? Why are people more relaxed in green rooms? Why do weightlifters do their best in blue gyms?

Colors often have different meanings in various cultures. And even in Western societies, the meanings of various colors have changed over the years. But today in the U.S., researchers have generally found the following to be accurate.

Black

Black is the color of authority and power. It is popular in fashion because it makes people appear thinner. It is also stylish and timeless. Black also implies submission. Priests wear black to signify submission to God. Some fashion experts say a woman wearing black implies submission to men. Black outfits can also be overpowering, or make the wearer seem aloof or evil. Villains, such as Dracula, often wear black.

White

Brides wear white to symbolize innocence and purity. White reflects light and is considered a summer color. White is popular in decorating and in fashion because it is light, neutral, and goes with everything. However, white shows dirt and is therefore more difficult to keep clean than other colors. Doctors and nurses wear white to imply sterility.

Red

The most emotionally intense color, red stimulates a faster heartbeat and breathing. It is also the color of love. Red clothing gets noticed and makes the wearer appear heavier. Since it is an extreme color, red clothing might not help people in negotiations or confrontations. Red cars are popular targets for thieves. In decorating, red is usually used as an accent. Decorators say that red furniture should be perfect since it will attract attention.
The most romantic color, pink, is more tranquilizing. Sports teams sometimes paint the locker rooms used by opposing teams bright pink so their opponents will lose energy.

Blue

The color of the sky and the ocean, blue is one of the most popular colors. It causes the opposite reaction as red. Peaceful, tranquil blue causes the body to produce calming chemicals, so it is often used in bedrooms. Blue can also be cold and depressing. Fashion consultants recommend wearing blue to job interviews because it symbolizes loyalty. People are more productive in blue rooms. Studies show weightlifters are able to handle heavier weights in blue gyms.

Green

Currently the most popular decorating color, green symbolizes nature. It is the easiest color on the eye and can improve vision. It is a calming, refreshing color. People waiting to appear on TV sit in "green rooms" to relax. Hospitals often use green because it relaxes patients. Brides in the Middle Ages wore green to symbolize fertility. Dark green is masculine, conservative, and implies wealth. However, seamstresses often refuse to use green thread on the eve of a fashion show for fear it will bring bad luck.

Yellow

Cheerful sunny yellow is an attention getter. While it is considered an optimistic color, people lose their tempers more often in yellow rooms, and babies will cry more. It is the most difficult color for the eye to take in, so it can be overpowering if overused. Yellow enhances concentration, hence its use for legal pads. It also speeds metabolism.

Purple

The color of royalty, purple connotes luxury, wealth, and sophistication. It is also feminine and romantic. However, because it is rare in nature, purple can appear artificial.

Brown

Solid, reliable brown is the color of earth and is abundant in nature. Light brown implies genuineness while dark brown is similar to wood or leather. Brown can also be sad and wistful. Men are more apt to say brown is one of their favorite colors.

Colors of the Flag

In the U.S. flag, white stands for purity and innocence. Red represents valor and hardiness, while blue signifies justice, perseverance, and vigilance. The stars represent the heavens and all the good that people strive for, while the stripes emulate the sun's rays.

Food for Thought

While blue is one of the most popular colors it is one of the least appetizing. Blue food is rare in nature. Food researchers say that when humans searched for food, they learned to avoid toxic or spoiled objects, which were often blue, black, or purple. When food dyed blue is served to study subjects, they lose appetite.
Green, brown, and red are the most popular food colors. Red is often used in restaurant decorating schemes because it is an appetite stimulant. 

Objectives:

  • Color Theory Review
  • Complete & Turn in Albers Experiment and Modern Corp Exercise
  • Circle Composition
  • QUIZ FRIDAY - Make sure your journals are updated. 

Closure: Look at the logos and uniforms for the Sacramento Kings and Seattle Kings. Why do you think purple is the dominant color?