3/15

  Focus: Discuss the key elements of this logo.

Objectives:

• Demo the pathfinder tool.
• Define and discuss negative space design.
• Experiment creating logos using simple shapes and the pathfinder tool.
• Introduce business logo project. 

Closure: Can you name these companies?

3/12

 Focus: Discuss logo design & copyright infringement.  - "Michael Jordan" by Jacobus "Co" Rentmeester

Objectives:

• Demo the pathfinder tool.
• Define and discuss negative space design.
• Experiment creating logos using simple shapes and the pathfinder tool.
• Introduce business logo project. 

Closure: Discuss logo design

3/11

 Focus:  What elements of art are being used in these logos?

Objectives:

• Demo the pathfinder tool.
• Define and discuss negative space design.
• Experiment creating logos using simple shapes and the pathfinder tool.

Closure:  Which image represents negative space design?

Logo Design Using Shapes and Negative Space

Negative Space Logos

3/10

 Focus: Copy the definition into your journal.

Logo: A logo is a graphic mark, emblem, symbol, or stylized name used to identify a company, organization, product, or brand. It may take the form of an abstract or figurative design, or it may present as a stylized version of the company's name if it has sufficient brand recognition.

Objectives:

• Demo the pathfinder tool.
• Define and discuss negative space design.
• Experiment creating logos using simple shapes and the pathfinder tool.

Closure: What is negative space?

Closure: Copy the definition into your journal.

Negative space is the space between, within and surrounding an object in an image, often to form another image or symbol. ... Artists often create positive spaces and shapes that, in turn, cleverly carve out shapes in negative space, interlocking just like a jigsaw puzzle.

3/9

Focus: Name this color scheme.

Objectives:

• Color Theory Review

• Continue Robot Project (Test grade) 
• Quiz Friday: Make sure Journals are updated for open notes.

Closure: Name this color scheme.

3/8

Focus: Name this color scheme.

Objectives:

• Color Theory Review

• Continue Robot Project (Test grade) 
• Quiz Friday: Make sure Journals are updated for open notes.

Netflix, Spotify, and Lyft, for example, each have a single bright, dominant brand color that they’ve supplemented with a few grounding neutrals. The effect is striking, effective, and memorable.

Research suggests that consumers tend to prefer color schemes with very similar (or analogous) colors. So another way to go is to riff on your core brand color by adding a few related colors.

According to color psychology, cool colors tend to evoke feelings of trust, loyalty, and stability, while warm colors are more evocative of energy, excitement, and positivity. Obviously, trust and stability are critical for large financial institutions that need to convince consumers that they can be trusted with their life savings.

Add a contrasting accent color creates a little more oomph.

For a bright, modern look these brands have gone with nearly full-spectrum color schemes that feature 4 or 5 equally vibrant hues. This type of color scheme can make your brand feel fun and approachable, which lends itself particularly well to infographics and other visuals.

Closure: Name this color scheme.

3/5

 Focus:  Name this color scheme.

Objectives:

• Color Theory Review
• Be sure your practice robot and line exercises are finished.

• Continue Robot Project (Test grade) 

Closure: By the nature of their placement on the color wheel, cool colors are also considered an _________________ color scheme.

3/4

 Focus:  Name this color scheme.

Objectives:

• Color Theory Review
• Be sure your practice robot and line exercises are finished.

• Continue Robot Project (Test grade) 

Closure: By the nature of their placement on the color wheel, warm colors are also considered a _________________ color scheme.